Brand
Guidelines
This guide outlines the visual identity, design approach, and principles that create a cohesive and recognizable brand experience across all teams and specialties.
At its essence, Pacific Construction embodies reliability and excellence—mirroring our commitment to delivering high-quality construction solutions. This guide details the fundamental design standards that animate our brand, from our color palette and typography to accessibility guidelines and documentation.
Whether you're crafting designs for online platforms or physical materials, these guidelines guarantee that every interaction embodies the trust and quality that Pacific Construction stands for.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
06
Art Direction
01
Brand
Strategy
At Pacific Construction, we focus on building a strong brand identity that resonates with our clients, emphasizing reliability and innovation. By fostering trust and clarity in our communications, we ensure that your projects are not only executed flawlessly but also reflect the your values and vision.
At Pacific Construction, we are driven by a commitment to excellence and quality in every project we undertake. Our brand strategy is rooted in the belief that every construction endeavor should reflect our core values of integrity, innovation, and reliability. We strive to build not just structures, but lasting relationships with our clients, ensuring that their visions are realized with precision and care.
Our approach emphasizes collaboration and transparency, allowing us to adapt to the unique needs of each project. We leverage cutting-edge technology and industry best practices to deliver results that exceed expectations. By focusing on quality craftsmanship and sustainable practices, we aim to set new standards in the construction industry, creating spaces that inspire and endure. Together, we are not just constructing buildings; we are building a legacy of trust and excellence.
02
Personality
At Pacific Construction Solutions, our voice embodies the essence of reliability and innovation. We believe that effective communication can significantly enhance our clients' experiences, transforming their construction projects into seamless journeys. By using straightforward and purposeful language, we simplify complex processes, making them approachable and stress-free. Our friendly, transparent, and direct tone empowers clients to navigate their construction needs with ease, ensuring they feel supported every step of the way.
1a
Tone & Voice
Our Vision: why we exist
To shape a built environment where quality craftsmanship and dependable project delivery define every construction experience.t
Our Mission: what we do
We bring structure, clarity, and excellence to commercial construction projects—on time, on budget, and above expectations.t
Our Promise: how we help
We lead with integrity, deliver with precision, and build lasting trust with every project we take on.t
1b
Sample Copy
See a Problem? We’re Already on It.
If something’s not right, we act fast. Our team is committed to resolving issues without delay—because trust is built on follow-through.
No Surprises. Just Solutions.
Unexpected challenges happen. We anticipate issues before they arise and respond quickly with clear communication and proven solutions.t
You Focus on the Vision, We’ll Handle the Build
From foundation to finish, we manage every phase of construction with discipline and transparency—so you can stay focused on your bigger goals.
Built Right, From the Ground Upt
Details matter. From planning to punch list, we ensure every step is done right the first time—so your project stands the test of time.t
03
Logo
The Pacific Construction Solutions logo features a sleek, ascending arrow, symbolizing our steadfast commitment to progress, precision, and the ability to enhance project outcomes.
Crafted with bold, streamlined lines, the arrow signifies clarity and determination, while its upward trajectory represents growth and resilience in project management. More than just a logo, it reflects our promise to transform construction challenges into opportunities for success.
3a
L:ogo White
3c
Logo Color
3b
Clearspace
x
x
x
x
1.9x
3e
Partnerships
04
Color
Pacific Construction Solutions’s color palette is designed to evoke trust, reliability, and clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that is instantly recognized as the go-to solution for exterior construction solutions in the northwest.
3a
Primary Palette
Orange
Hex: #FA9819
Blue Tint
Hex: #B6C9CF
White
Hex: #000000
Baby Blue
Hex: #C6EBF7
3a
Secondary Palette
Navy
Hex: #1E3D59
Caption
Hex: #48749E
Sky Blue
Hex: #DEEEFE
Off-blue
Hex: #E8EBEF
Deep Orange
Hex: #CD4900
Black
Hex: #000000
Dark Grey
Hex: #A3A3A3
Grey
Hex: #E5E5E5
3a
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
05
Typography
Pacific Construction Solutions’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and professionalism.
Primary Sans-Serif (Rethink Sans Reg) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.
Secondary Serif (Hedvig Letters Serif) is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces PCS’s expertise and reliability.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring PCS’s brand communication is always clear, professional, and dependable.
- Primary Typeface
Rethink Sans Reg
- Secondary Typeface
Hedvig Letters Serif
5b
Sizing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
It is our mission to provide excellent workmanship and complete customer satisfaction from start to completion of a project. In order to understand the needs and expectations of our customers, we take great care to work and communicate with every customer in a professional manner.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
It is our mission to provide excellent workmanship and complete customer satisfaction from start to completion of a project. In order to understand the needs and expectations of our customers, we take great care to work and communicate with every customer in a professional manner.
Type Sizes 24–55pt/px
120% Leading
-1% Tracking
In the construction industry, accuracy is paramount. Whether it’s a miscalculated estimate, an overlooked invoice, or a billing discrepancy, we ensure that every financial detail is meticulously addressed. Our commitment is to safeguard your investments and ensure that you only pay for the work that has been completed to your satisfaction.
Type Sizes 55–72pt/px
110% Leading
-2% Tracking
Clear Up Confusion, Gain Peace of Mind
Type Sizes > 72pt/px
100% Leading
-2% Tracking
06
Photography
Pacific Constructions Solutions photography style reinforces our brand’s core values—trust, clarity, and precision—by showcasing visuals that reflect professionalism, accuracy, and control.
Clean & Professional
Detail Oriented
Real World Examples
Use veriaty
© PCS
All Rights Reserved
Brand
Guidelines
This guide outlines the visual identity, design approach, and principles that create a cohesive and recognizable brand experience across all teams and specialties.
At its essence, Pacific Construction embodies reliability and excellence—mirroring our commitment to delivering high-quality construction solutions. This guide details the fundamental design standards that animate our brand, from our color palette and typography to accessibility guidelines and documentation.
Whether you're crafting designs for online platforms or physical materials, these guidelines guarantee that every interaction embodies the trust and quality that Pacific Construction stands for.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
06
Art Direction
01
Brand
Strategy
At Pacific Construction, we focus on building a strong brand identity that resonates with our clients, emphasizing reliability and innovation. By fostering trust and clarity in our communications, we ensure that your projects are not only executed flawlessly but also reflect the your values and vision.
At Pacific Construction, we are driven by a commitment to excellence and quality in every project we undertake. Our brand strategy is rooted in the belief that every construction endeavor should reflect our core values of integrity, innovation, and reliability. We strive to build not just structures, but lasting relationships with our clients, ensuring that their visions are realized with precision and care.
Our approach emphasizes collaboration and transparency, allowing us to adapt to the unique needs of each project. We leverage cutting-edge technology and industry best practices to deliver results that exceed expectations. By focusing on quality craftsmanship and sustainable practices, we aim to set new standards in the construction industry, creating spaces that inspire and endure. Together, we are not just constructing buildings; we are building a legacy of trust and excellence.
02
Personality
At Pacific Construction Solutions, our voice embodies the essence of reliability and innovation. We believe that effective communication can significantly enhance our clients' experiences, transforming their construction projects into seamless journeys. By using straightforward and purposeful language, we simplify complex processes, making them approachable and stress-free. Our friendly, transparent, and direct tone empowers clients to navigate their construction needs with ease, ensuring they feel supported every step of the way.
1a
Tone & Voice
Our Vision: why we exist
To shape a built environment where quality craftsmanship and dependable project delivery define every construction experience.t
Our Mission: what we do
We bring structure, clarity, and excellence to commercial construction projects—on time, on budget, and above expectations.t
Our Promise: how we help
We lead with integrity, deliver with precision, and build lasting trust with every project we take on.t
1b
Sample Copy
Built Right, From the Ground Upt
Details matter. From planning to punch list, we ensure every step is done right the first time—so your project stands the test of time.t
You Focus on the Vision, We’ll Handle the Build
From foundation to finish, we manage every phase of construction with discipline and transparency—so you can stay focused on your bigger goals.
No Surprises. Just Solutions.
Unexpected challenges happen. We anticipate issues before they arise and respond quickly with clear communication and proven solutions.t
See a Problem? We’re Already on It.
If something’s not right, we act fast. Our team is committed to resolving issues without delay—because trust is built on follow-through.
03
Logo
The Pacific Construction Solutions logo features a sleek, ascending arrow, symbolizing our steadfast commitment to progress, precision, and the ability to enhance project outcomes.
Crafted with bold, streamlined lines, the arrow signifies clarity and determination, while its upward trajectory represents growth and resilience in project management. More than just a logo, it reflects our promise to transform construction challenges into opportunities for success.
3a
L:ogo White
3c
Logo Color
3b
Clearspace
x
x
x
x
1.9x
3e
Partnerships
04
Color
Pacific Construction Solutions’s color palette is designed to evoke trust, reliability, and clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that is instantly recognized as the go-to solution for exterior construction solutions in the northwest.
3a
Primary Palette
Orange
Hex: #FA9819
Blue Tint
Hex: #B6C9CF
White
Hex: #000000
Baby Blue
Hex: #C6EBF7
3a
Secondary Palette
Navy
Hex: #1E3D59
Caption
Hex: #48749E
Sky Blue
Hex: #DEEEFE
Off-blue
Hex: #E8EBEF
Deep Orange
Hex: #CD4900
Black
Hex: #000000
Dark Grey
Hex: #A3A3A3
Grey
Hex: #E5E5E5
3a
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
05
Typography
Pacific Construction Solutions’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and professionalism.
Primary Sans-Serif (Rethink Sans Reg) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.
Secondary Serif (Hedvig Letters Serif) is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces PCS’s expertise and reliability.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring PCS’s brand communication is always clear, professional, and dependable.
- Primary Typeface
Rethink Sans Reg
- Secondary Typeface
Hedvig Letters Serif
It is our mission to provide excellent workmanship and complete customer satisfaction from start to completion of a project. In order to understand the needs and expectations of our customers, we take great care to work and communicate with every customer in a professional manner.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
It is our mission to provide excellent workmanship and complete customer satisfaction from start to completion of a project. In order to understand the needs and expectations of our customers, we take great care to work and communicate with every customer in a professional manner.
Type Sizes 24–55pt/px
120% Leading
-1% Tracking
In the construction industry, accuracy is paramount. Whether it’s a miscalculated estimate, an overlooked invoice, or a billing discrepancy, we ensure that every financial detail is meticulously addressed. Our commitment is to safeguard your investments and ensure that you only pay for the work that has been completed to your satisfaction.
Type Sizes 55–72pt/px
110% Leading
-2% Tracking
Clear Up Confusion, Gain Peace of Mind
Type Sizes > 72pt/px
100% Leading
-2% Tracking
5b
Sizing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
06
Photography
Pacific Constructions Solutions photography style reinforces our brand’s core values—trust, clarity, and precision—by showcasing visuals that reflect professionalism, accuracy, and control.
Clean & Professional
Detail Oriented
Real World Examples
Use veriaty
© Pacific Construction Solution
All Rights Reserved
Download Kit
Contact Us
Brand
Guidelines
This guide outlines the visual identity, design approach, and principles that create a cohesive and recognizable brand experience across all teams and specialties.
At its essence, Pacific Construction embodies reliability and excellence—mirroring our commitment to delivering high-quality construction solutions. This guide details the fundamental design standards that animate our brand, from our color palette and typography to accessibility guidelines and documentation.
Whether you're crafting designs for online platforms or physical materials, these guidelines guarantee that every interaction embodies the trust and quality that Pacific Construction stands for.
Contents
01
Brand Strategy
02
Personality
03
Logo
04
Color
05
Typography
06
Art Direction
01
Brand
Strategy
At Pacific Construction, we focus on building a strong brand identity that resonates with our clients, emphasizing reliability and innovation. By fostering trust and clarity in our communications, we ensure that your projects are not only executed flawlessly but also reflect the your values and vision.
At Pacific Construction, we are driven by a commitment to excellence and quality in every project we undertake. Our brand strategy is rooted in the belief that every construction endeavor should reflect our core values of integrity, innovation, and reliability. We strive to build not just structures, but lasting relationships with our clients, ensuring that their visions are realized with precision and care.
Our approach emphasizes collaboration and transparency, allowing us to adapt to the unique needs of each project. We leverage cutting-edge technology and industry best practices to deliver results that exceed expectations. By focusing on quality craftsmanship and sustainable practices, we aim to set new standards in the construction industry, creating spaces that inspire and endure. Together, we are not just constructing buildings; we are building a legacy of trust and excellence.
02
Personality
At Pacific Construction Solutions, our voice embodies the essence of reliability and innovation. We believe that effective communication can significantly enhance our clients' experiences, transforming their construction projects into seamless journeys. By using straightforward and purposeful language, we simplify complex processes, making them approachable and stress-free. Our friendly, transparent, and direct tone empowers clients to navigate their construction needs with ease, ensuring they feel supported every step of the way.
1a
Tone & Voice
Our Vision: why we exist
To shape a built environment where quality craftsmanship and dependable project delivery define every construction experience.t
Our Mission: what we do
We bring structure, clarity, and excellence to commercial construction projects—on time, on budget, and above expectations.t
Our Promise: how we help
We lead with integrity, deliver with precision, and build lasting trust with every project we take on.t
1b
Sample Copy
Built Right, From the Ground Upt
Details matter. From planning to punch list, we ensure every step is done right the first time—so your project stands the test of time.t
You Focus on the Vision, We’ll Handle the Build
From foundation to finish, we manage every phase of construction with discipline and transparency—so you can stay focused on your bigger goals.
No Surprises. Just Solutions.
Unexpected challenges happen. We anticipate issues before they arise and respond quickly with clear communication and proven solutions.t
See a Problem? We’re Already on It.
If something’s not right, we act fast. Our team is committed to resolving issues without delay—because trust is built on follow-through.
03
Logo
The Pacific Construction Solutions logo features a sleek, ascending arrow, symbolizing our steadfast commitment to progress, precision, and the ability to enhance project outcomes.
Crafted with bold, streamlined lines, the arrow signifies clarity and determination, while its upward trajectory represents growth and resilience in project management. More than just a logo, it reflects our promise to transform construction challenges into opportunities for success.
3a
Logo White
3c
Logo Color
3b
Clearspace
x
x
x
x
1.9x
3e
Partnerships
04
Color
Pacific Construction Solutions’s color palette is designed to evoke trust, reliability, and clarity, ensuring that every touchpoint reflects our commitment to accuracy and efficiency.
Together, these colors create a strong, dependable, and forward-thinking brand identity, ensuring that is instantly recognized as the go-to solution for exterior construction solutions in the northwest.
3a
Primary Palette
Orange
Hex: #FA9819
Blue Tint
Hex: #B6C9CF
White
Hex: #000000
Baby Blue
Hex: #C6EBF7
3a
Secondary Palette
Navy
Hex: #1E3D59
Caption
Hex: #48749E
Sky Blue
Hex: #DEEEFE
Off-blue
Hex: #E8EBEF
Deep Orange
Hex: #CD4900
Black
Hex: #000000
Dark Grey
Hex: #A3A3A3
Grey
Hex: #E5E5E5
3a
Gradient Palette
Gradient 1
Gradient 2
Gradient 3
Gradient 4
05
Typography
Pacific Construction Solutions’s typography balances clarity and professionalism with a modern yet timeless type pairing, reinforcing our commitment to accuracy, efficiency, and professionalism.
Primary Sans-Serif (Rethink Sans Reg) is a clean, modern sans-serif typeface that ensures legibility and precision across all digital and print materials. Its geometric structure reflects clarity, efficiency, and trust, making it the ideal choice for data-heavy content, dashboards, and user interfaces.
Secondary Serif (Hedvig Letters Serif) is a refined, authoritative serif font that adds a touch of tradition and credibility. Used for emphasis in headlines, reports, and financial documents, it reinforces PCS’s expertise and reliability.
This sans-serif and serif combination creates a dynamic contrast—modern yet trustworthy, analytical yet approachable, ensuring PCS’s brand communication is always clear, professional, and dependable.
- Primary Typeface
Rethink Sans Reg
- Secondary Typeface
Hedvig Letters Serif
5b
Sizing
Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.
Clear Up Confusion, Gain Peace of Mind
Type Sizes > 72pt/px
100% Leading
-2% Tracking
It is our mission to provide excellent workmanship and complete customer satisfaction from start to completion of a project. In order to understand the needs and expectations of our customers, we take great care to work and communicate with every customer in a professional manner.
Type Sizes 55–72pt/px
110% Leading
-2% Tracking
It is our mission to provide excellent workmanship and complete customer satisfaction from start to completion of a project. In order to understand the needs and expectations of our customers, we take great care to work and communicate with every customer in a professional manner.
Type Sizes 24–55pt/px
120% Leading
-1% Tracking
It is our mission to provide excellent workmanship and complete customer satisfaction from start to completion of a project. In order to understand the needs and expectations of our customers, we take great care to work and communicate with every customer in a professional manner.
Type Sizes 0–24pt/px
130% Leading
0% Tracking
06
Photography
Pacific Constructions Solutions photography style reinforces our brand’s core values—trust, clarity, and precision—by showcasing visuals that reflect professionalism, accuracy, and control.
Clean & Professional
Detail Oriented
Real World Examples
Show Precision
© Pacific Construction Solution
All Rights Reserved